That’s the wearers, the people who wear our hats and go out there and adventure and have good times
with the people they love. That’s the Findlay Force. That’s who they are. How we formed them was by really just we tried to … Another one of early mottoes were, “We’re your friends at Findlay Hats. ” All of our e mails, anything talking about us, it’s like, “Your friends at Findlay Hats. ”We really try to have a very, what is the word here, transparent relationship with our customers, with the Findlay Force.
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You can’t have that forever because eventually you get to a point where someone is putting in way more effort, is way more committed than the other, and that’s when resentment builds up. That’s when things really come to a head. Felix: Now if I want to think way far out into the future, let’s say Wax and Wick has become super successful, and you guys are thinking about starting something new again, maybe you sold the company, you’re thinking about starting something new, based on your experience so far working within a partnership, do you, not so much would you want to, but do you feel like you would succeed on your own or would you feel, based on your experience so far, would you feel like you always would want to partner up moving forward? Is that almost like a prerequisite now now that you guys have experience in this, or maybe we’d love to hear from each one of you, what are your thoughts on that? Garrett: Yeah absolutely. I would definitely want to go back in business with these two. Just because they have different things to add to the mix than I do. Joe’s great at graphic designs, web design, different things like that. Kevin’s great with social media, social marketing, so we all have different things to lend. I definitely wouldn’t want to do it alone because it just wouldn’t work as effectively. I would definitely go back in business with them again. We’re also talking about starting another company down the road, so we’ve already kind of started moving forward with some other things. Kevin: I would agree with what Garrett said, I definitely would go into business with these guys again. It’s definitely, there’s difficulties in doing so, but at the end of the day, we’ve got three brains versus one. Being able to set our differences aside, and being able to determine what’s best for the company, what’s best for the future of the company, is really helpful in having other people’s views and being able to see we’re not selling to just ourselves, we’re selling to the public. There’s going to be different opinions and being able to figure out what it is that’s going to make us successful definitely helps by having other great business partners that put in their opinions and views and none of us are hurt by the other’s opinion, even if it goes against my thought or any of their thoughts. If you already have an existing business and are struggling, and feel like the issues, because you don’t have someone to bounce ideas off of, or you feel like you don’t have the time or expertise to handle everything, do you think that it’s a good idea to partner up when you already have an existing business? Let’s say it is also a business that has some revenue, that is profitable, but just not to the point where you want it to be. What are your thoughts on that? Would you ever partner up, or bring on a partner if you started a business by yourself and are struggling or just feel like it should be bigger than it is currently? Kevin: I think what it comes down to is really, sort of what we touched on earlier, is knowing what your good at and knowing what you’re not good at, and really leaving your ego at the door. You know, the truth of it is, nobody can be good at everything, and if you’re true to yourself and know what you’re not the master at, it makes it a lot more reasonable to want to go out and find somebody who can do the job and do it to the best of their knowledge or to fit the goals and needs of the company. I think we want to keep everything as strong and as good as possible and so that really helps knowing that it needs to be up to par, and if it’s not, we need to go out and find somebody who can do it up to par. Kevin: It’s just being able to recognize that we can or can’t do something, I think that’s part of our … we can pick out our weaknesses. We see what we’re good at and what we’re bad at, and going through and … there’s a learning curve to it. When we first started out, we made the candles ourselves in my mom’s kitchen. Then it turned into Joe’s kitchen. Then we took it to somewhere else, to make sure that we could fulfill orders and it was perfect every single time. We recognized that we couldn’t do it, all hands on by ourselves, and then made the decision to outsource it. That’s kind of the first step we took into outsourcing. 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What is the hiring process like? How do you identify, because I think a bunch of us have used companies like Upwork or any other marketplace like this. You put up an ad, all of a sudden you get 60 people replying to you immediately, most of them probably didn’t even read the job listing, how do you make sure that you’re actually going to have a successful hire when you go through these marketplaces that are often, I wouldn’t call them spammy, but they’re not … it’s the highest quality, I guess, it’s not like you’re hiring somebody locally, for example, how do you make sure that you’re going to get a good result? Kevin: I discovered them through Tim Ferriss’ podcast, and I used the discount code to catch a break on that first order. Basically you a description of what you want designed, and it creates a contest and people will vie for your attention and send you different designs. 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